Our story

Built by farmers, for farmers

AgriEID is a 100% farmer owned family business. We breed beef cattle, and we built the Digital Farm System because we could not find an affordable, simple way to measure how our own herd was performing.

Farmer owned

A family business, owned and operated by farmers.

Sold direct to farmers

From our website to your farm. No distributor, wholesaler or retailer takes a slice on the way.

Trusted by 15,000+ farmers

On farms across New Zealand and around the world.

Watch

Who we are, in two minutes

Why a family of cattle farmers built its own scales, tag readers and software, and why we sell them direct to farmers.

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The problem we solve

Precise animal data, without the hard work

Small to medium-sized livestock producers face the daunting task of collecting and keeping precise animal data, the data that lifts an operation's profitability and keeps its animals healthy.

AgriEID is a complete, easy to use answer: accurate data you can act on, so you make well-informed decisions and lift your farm's performance.

Our mission

The same tools as the big operations, at a price that makes sense

To empower small to medium-sized livestock farmers with a cost-effective, easy to use hardware and software system that improves animal welfare and farm profitability.

We are committed to helping grass-fed livestock producers compete against industrial-scale operations, and we stand for animal welfare and traceability over mass-produced meat reliant on synthetic hormones, steroids, antibiotics and processed feeds.

How it started

We built it for our own herd first

For years we grappled with expanding our own cattle operation. Affordable systems that could track and measure livestock performance and profitability over time did not exist. What was on the market was complicated and expensive, and still did not do what a small to medium-sized operation needs. So our team spent several years designing, manufacturing and testing a better one: the AgriEID Digital Farm System.

Our own herd

Our Charolais cross Brahman "Charbray" beef breeding herd is where every product is put to work first.

Our team

We design and test every product on working farms, and our tag readers are fully NAIT compliant.

Our warehouse

Warranty claims are processed at our distribution warehouse, and we keep spare parts in stock for a quick turnaround.

A different business model

Why AgriEID is more affordable

Old generation agricultural businesses sell through distributors, wholesalers and retailers. AgriEID sells direct to farmers.

Old generation

The product changes hands three times before it reaches you.

Manufacturer
Distributor
Takes a margin
Wholesaler
Takes a margin
Retailer
Takes a margin
FarmerPays for every step

These partners take a large slice of the revenue before the product gets to the farmer.

Next generation: AgriEID

The maker sells to the farmer.

AgriEIDFarmer owned
agrieid.co.nzOrder direct from our website
Your farm

No partners in the middle. You buy from the business that makes the product, and the same business supports it. See how the savings work.

No rural store commissions

Our direct to farmer online model removes the sales commissions paid to traditional rural store networks.

No field sales reps

We keep no field sales reps on the payroll, which keeps our overheads down.

Lean and online

A lean structure and digital, remote ways of working cut costs without cutting quality.

A tighter supply chain

Strategic partnerships streamline our supply chain, and the saving is passed on to you.

A simple system

Hardware, software and support that work together

Affordable scales and tag readers, free mobile apps, cloud software with Farm AI, and online resources there whenever you need them.

What we earn goes back into farming

We reinvest 100% of our profits into our technology and AI, and into the growth and wellbeing of small to medium-sized, grass-fed livestock operations.

Growth for local communities

We put back into our local community, so growth returns to the places our customers live and work.

The next generation

We are helping young people buy their first farms and expand their operations.

Our church community

We are members of our local church community and provide support for those in need.

Shop the Digital Farm System Contact the local office

100% farmer owned

New Zealand Office

Waikato Innovation Park
9 Melody Lane, Hamilton
Phone 09 888 0670

Contact the local office →Support Centre